Over-pricing/Under-pricing
the home on sale: Ozonegroup says that pricing the
home for selling is an art and one needs to learn it. It is imperative that sellers do the right
pricing of the house in order to attract potential buyers. It is a basic thumb
rule. Ozonegroup says that if the house is overpriced then buyers won’t show
any interest in purchasing and if the house is under-priced, the seller ends up
losing money. Hence, the sellers should do the pricing based on the factors
such as the property rates in the area, current market situation/demand, condition
of the property for sale etc.
In poor condition, but
put up for sale anyway: This is inevitably a very bad
mistake. Imagine a potential buyer walking inside the seller’s home only
getting to view a home in poor condition. This does not end there but leads to
several aspects such as: bad impression of the seller, second thoughts on the
pricing of the home, buyer now understands that poor condition means additional
expenses to be incurred even after purchasing the home etc. To make matters
worse, these buyers might end up doing a bad word of mouth which would be an
absolute disaster for the seller.
Ineffective marketing of
the home: How do you attract potential
buyers is of absolute significance, says Ozonegroup.Sellers have to be careful
that they do not end up overselling or underselling the property. Communicating
the right message is as important as closing the deal. It is important to build
an impression in the market as an ideal seller and that’s where sellers fail to
understand that homes cannot be sold just by putting up a board as house on
sale or by putting up unrealistic fancy ad lines to attract potential buyers.
